Min Maxing

Emails that embed their content into images are not effective when a user's email client blocks images—and, while numbers vary based on source, roughly 50% of users (or their email clients) block images by default. By moving your content into text and styling your email to be effective in the absence of images, you can increase the likelihood that a user will take action based on your marketing efforts.

A company called Limited Run made a post on Facebook about how they discovered that roughly 80% of clicks they received on their Facebook ads turned out to have the signature of a bot.

Do you want to move beyond 'clicks' and see how much money each of your marketing efforts made? Do you want to know what content is engaging users from each of your campaigns? By tagging your links in each of your campaigns, it becomes easy to answer these and other questions about your marketing efforts.

Google Analytics recently added the ability to see how different marketing channels are contributing to conversions. This report is a great tool for quantifying the value of your traffic sources. If you customize it based on your marketing efforts, it becomes an even more powerful tool.